Supported out-of-home visibility strategy for Truist as part of the brand’s post-merger market reinforcement following the integration of BB&T and SunTrust through Billups. The objective was to strengthen unified brand awareness across key Southeastern markets during the continued national rollout.
02 — Process
Initiated the vendor selection process by issuing RFPs to out-of-home partners across priority Southeastern markets. Led high-visibility location scouting to identify premium placements aligned with traffic flow and audience density. Negotiated directly with vendors to secure optimal placement and pricing, and developed the strategic pitch deck used to present market rationale, visibility impact, and investment logic to support client decision-making for Truist.
03 — Results
The strategy secured premium, high-visibility placements across priority markets, strengthening Truist’s unified brand presence and reinforcing awareness during the post-merger growth phase.
