Digital Product Strategy & Cost Modeling — Ozempic
01 — Project details
I supported the digital product launch strategy for Ozempic through Sharecare, focused on reaching Obesity and Type 2 Diabetes audiences within a regulated healthcare environment. The goal was to align performance objectives with compliant, scalable patient targeting across multiple digital products.
02 — Process
I strategized the cost modeling that shaped the launch approach, defining how CPM, CPC, and CPUV products would be used at different points in the patient journey. I worked with Integrated Marketing to define clear audience segments and naming that supported proper funnel alignment and targeting. I also aligned Sharecare’s digital offerings to distinct audience needs within the Obesity and Type 2 Diabetes space while maintaining full regulatory compliance
03 — Results
The final framework gave the launch a clear, compliant structure for how each product would be used across the funnel, aligning audience intent, budget logic, and performance goals into a single executional roadmap. This created consistency across planning, activation, and future optimization.
