Developed the audience definition and Instagram-first launch strategy for Blumantti, a kosher Moscato under Noble Wines. While the product and bottle design were established, the brand lacked clarity on who to target beyond the general kosher wine consumer. My role was to define a focused audience and shape the launch approach.
02 — Process
Shifted the targeting from a narrow, category-only focus to a stronger lifestyle audience connected to modern wine culture. Clarified the brand’s audience and direction, then translated that clarity into an Instagram-first launch approach that guided messaging, visual tone, and early brand expression.
03 — Results
The launch entered the market with a clear audience and brand direction, giving Blumantti a focused identity and a confident social presence from day one.
